Nadia’s Brain

Hi. I’m Nadia.

I like complicated things.

Messy workflows. Half-formed ideas. Products people avoid using. AI that somehow makes everything harder.

I figure out how they should work. Then I build them.

Product × Design × AI (and a lot of curiosity)

Bring me the mess Or explore my brain
Illustrated collage brain with labeled regions: design, AI, systems, build, write, teach and side questsDesignAISystemsBuildWriteTeachSide quests

Hover a part of the brain, or tab through it. Every region goes somewhere.

Lately, my brain has been here.

A few current obsessions…

Invisible AI

What if the best AI experience doesn't feel like AI at all?

Try the evaluator

Try the evaluator

Competitive Quote

An overlooked prototype became a very large idea.

From hack day to real impact.

See the story

AI for UX

Apparently I wrote the book on it. O'Reilly, 2026.

For the designers, builders and curious humans.

Learn more

You probably don’t need an AI strategy.

You probably have three annoying problems that AI could make dramatically less annoying. Let’s start there. I don’t sell transformations — bring me one expensive, irritating problem and we’ll make it smaller.

Show me the mess Ways to work together
  • The product nobody knows how to simplify.
  • The workflow held together with spreadsheets and tribal knowledge.
  • The AI initiative that’s a chatbot because nobody had a better idea.
  • The prototype everybody likes but nobody can turn into a product.
  • Those are my favorite problems.

Things I’ve figured out.

Real problems. Real people. Real results.

View all work
case visual soon

AI-Assisted Competitive Quote Ecosystem

EnterpriseSalesWorkflow
case visual soon

AI-Assisted Regulatory Intelligence Platform

TrustExplainabilityAI
case visual soon

AI as a Workflow Layer

AgentsSystemsInterface
case visual soon

Product Experience Management (PXM)

AdoptionEnablementScale

The lab.

Stuff I built because I got curious…

Website Roast

Drop a URL. Get brutally honest feedback.

Micro Tools

Tiny tools. Big time savers.

Random Experiments

Sometimes it works. Sometimes it doesn't. Always a good time.

FarmDrops

Local food. Modern milkman.

Currently inside Nadia’s brain:

  • WritingFinishing AI for UX
  • BuildingInvisible AI evaluator
  • Thinking aboutWhy the best AI disappears
  • PlanningNext side quest (probably a bad idea)

Same brain. More ideas. :)

Nadia resting her chin on her hand, smiling
Big questions > better days

Hi. I’m Nadia.

I’ve been designing things for about fifteen years, although “things” has expanded considerably. I write, teach, build products, start entirely too many side projects, and occasionally do all four at once. Professionally, I work on complicated problems where product, design, AI and human behavior collide.

More about me My one-sheet

Bring me in when the system is the product — and the workflow is the experience.

Bring me the mess

Or just start a conversation.

Complicated is my favorite.